Monday, 29 June 2015

Saved by sponsorship

Having recently acquired a new sponsor, British judo champion Kelly Edwards, 24, from Telford, is already reaping the benefit.

Proving that sponsors really can make the difference to our country’s athletes, Kelly has just headed off to Mongolia for the Ulaanbaatar Judo Grand Prix, a journey that she would not have been able to make without the financial help recently provided by Schneider Electric of Telford.

 Kelly explained “Unlike some sports that have trials and one off qualifiers, I have to travel around the world to compete in order to gain points that go toward a total required to qualify for the World Championships and Olympic Games. At the start of the year, I was wondering how I was going to be able to travel to all the competitions I need to, then the offer of help from Schneider Electric came along and literally saved me. I was able to plan to return from the European Games in Baku and immediately get on another flight!”

The Commonwealth Games Silver medallist is an exciting prospect for the future but relies on any sponsorship that she can attract to be able to continue competing at the top international level and continue towards her dream of representing her country at the Olympics and bringing home a gold medal for Team GB.

Kelly Edwards at the 2014 European Open cr. Mike Varey

Being a full time athlete who trains 6 days a week at the British Judo Centre of Excellence in Walsall, Kelly has no opportunity to earn income other than sponsorship or speaking engagements. Competing certainly isn’t about prize money for Kelly, as that is minimal, it’s about her passion for the sport, achieving qualification points and ultimately, medals.

If you would like to support Kelly and help her along her journey, you can contact her through her website

You can follow Kelly on Twitter and via her Facebook page too.

#judo #sponsorship #sportssponsorship 

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